Apple debuts AI-generated…Bitmoji? | TechCrunch


An “Apple Intelligence” (aka AI)-powered feature coming in iOS 18 will allow iPhone users to create AI images of people they’re messaging with — a feature that works something like an AI-upgraded Bitmoji.

The feature, explained Apple at its Worldwide Developers Conference on Monday, will help to make your “everyday conversations more enjoyable.”

Apple Intelligence will have an understanding of who you’re talking with in a messaging conversation, so if you want to personalize that chat with a custom AI image, you can create one on the fly.

Image Credits: Apple

For example, Apple showed off making an AI Bitmoji of a friend celebrating their birthday with an image that included cake, balloons and flowers. Another showed a mom dressed in a superhero cape to show off your respect for her abilities.

The feature will support just three illustrative styles at launch: sketch, illustration and animation.

It’s reminiscent of something a group of ex-Snap researchers were working on with their startup Easel, which was something of a next-generation Bitmoji.

The image generation capabilities will also work across other apps like Notes, Freeform, Keynote and Pages, Apple says.

In addition to generating images, Apple Intelligence will work across apps to allow for other functionality, like the ability to ask it to pull up the files you interacted with last week or the photos of a specific person. Or you may want to ask it to play the podcast someone recommended to you previously.

Its understanding of apps and the actions included will make the feature more powerful as it will understand things like the details of your Calendar appointments alongside traffic information from Maps and more, providing a more personal context to your interactions.

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